The Ultimate Fighting Championship’s second live event on network television averaged 4.661 million viewers for an average 2.6 household rating Saturday on FOX, according to Nielsen ratings obtained by SI.com.
The 2-hour and 19-minute broadcast, which started at 8 p.m. EST (5 p.m. PST), peaked with an average 6.080 million viewers (from 10 to 10:19 p.m.) during the five-round main event pitting former light heavyweight champion Rashad Evans against Phil Davis. (Minute-by-minute peak numbers couldn’t be immediately obtained.)
Last November, the first one-hour UFC telecast on FOX garnered an average 5.675 million viewers for a 3.1 household rating. It peaked with 8.802 million viewers during the 64-second heavyweight championship bout between Cain Velasquez and Junior Dos Santos, making it the most watched fight ever (live or taped). This record was previously held by EliteXC’s Kimbo Slice-James Thompson heavyweight tilt on CBS in May 2008. Slice-Thompson, which lasted 10 minutes and 38 seconds, peaked with 6.51 million viewers. The event averaged 4.8 million viewers for a 3.0 share.
In half-hour block ratings, UFC on FOX 2 made steady gains throughout the evening, starting with an average 3.425 million viewers from 8-8:30 p.m. Subsequent half-hour ratings were 3.988, 4.672, and 5.661 million. Viewership also rose gradually in the key male and adult 18-34 and 18-49 demographics until 10 p.m., when it fell slightly (.1-.2) in three of the four groups (it gained .1 in adult 18-49). The telecast averaged a 3.2 household rating in the male 18-34 and 18-49 demos, and a 2.5 and 2.4 in the adult 18-34 and 18-49 demos.