Southern Methodist University sold almost $350,000 of beer and wine at basketball games last season, Melissa Repko of The Dallas Morning News reports.
SMU started selling alcohol at men's basketball games at the newly renovated Moody Coliseum in January. In the fall, the university will expand the sales of alcoholic beverages to football games at Ford Stadium, which holds 32,000 people, compared to the 7,000 that the coliseum holds. Sales will begin at the first home game on Sept. 20 against Texas A&M.
Though this is the first time time alcohol will be sold to the general public, it was previously available in the stadium suites.
At basketball games, concession stands sold beer for $6 or $8, and wine for $6.
Repko reports that the beer and wine sales made up more than half the $650,000 in food and other concessions sold at the games.
According to Repko, "SMU officials and local police said they didn’t see an increase in noise complaints or alcohol-related offenses" after the change earlier this year.
- Sarah Barshop