The campaign, announced on Friday, is designed to change the culture around the problem of sexual abuse and assault on college campuses, and rally college students towards helping fight sexual violence.
According to the Washington Post, several other leagues and entities, including the NCAA, Viacom and Electronic Arts, are also behind the new initiative. Several athletes and celebrities will participate in public service announcements aimed at garnering public support for "It's On Us."
“The Pac-12 is proud to join this effort to build a culture on college campuses in which everyone has a responsibility to stop sexual violence,” said Pac-12 commissioner Larry Scott. “Our member institutions are very focused on this issue and we see a great opportunity to use the visibility of college athletics as a means to raise awareness and promote this campaign.”
Studies have shown that one in five women are sexually assaulted while in college.
The Big Ten and Pac-12 will support the campaign through promotion and other means.
- Ben Estes