Forbes: Texas most valuable team followed by Notre Dame, Michigan

Monday December 22nd, 2014

Forbes has released their annual list of college football's most valuable programs and the Texas Longhorns are No. 1 once again.

Texas has been the No. 1 team on Forbes' most valuable programs list since 2009. With a school-friendly television deal, a die-hard fan base and unparalleled merchandise sales, the Longhorns again blew away the rest of the field. 

The Longhorns are valued at $131 million in 2014, with $113 million in revenue and $74 million in profit. Perhaps the most surprising note from the Forbes report is Texas' profits actually dipped by $11 million this season - which they attribute to the transition from head coach Mack Brown to Charlie Strong. In its first season under Strong, Texas finished 6-6 and will play in the Texas Bowl against Arkansas on Dec. 29.

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Texas' $113 million in revenue was again far and away greater than the rest of the schools in the nation, with no other school topping $100 million. Alabama, the No. 4 most valuable program, brought in $95 million. It was the third straight year that the Longhorns topped the $100 million mark. 

The second most valuable program according to Forbes is the Notre Dame Fighting Irish - the team Texas overtook for the top spot in 2009. Michigan, Alabama and LSU round out the top five. The full list can be seen here

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