hollyandersonsi
Tuesday May 15th, 2012

The Insight Bowl is the Insight Bowl no longer, you might recall, and the game is apparently intent on taking neither our helpful suggestion of bringing back another Pizza Bowl nor Jason Kirk's idea to name the game after one of Arizona's chief exports. No, the bowl has gone and added a bunch of underscores to its Twitter handle instead, and opened the next step up to crowdsourcing in a viral marketing effort that will in no way end in heartbreak:

Please note that the bowl in no way indicates fan voting will dictate the outcome here, which, after seeing some of the responses, you'll agree was a sage choice:

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