Reader mail! Renaming the Big East the American way -- with dollars
Intrepid reader Dan Galindo submits this helpful suggestion for whatever we're going to have to call the Big East now: I vote that the unnamed football conference comprised of the remnants of the Big East and the miscellaneous carpetbaggers sell its naming rights. My first thought was the "Nationwide Conference" with sponsorship from Nationwide Insurance. Allstate would also be a suitable insurance-based alternative. If the goal of college football is apparently to make the most money possible (as it appears to be), how far away from this are we really? Obviously most of the soon-to-be-formerly AQ conferences won't do this in the near future because it is one of the last traditional concerns that has yet to be breached. Therefore, I think this "new" conference can be on the cutting edge while also raking in a few dozen million dollars more a year. Frankly, I can't believe that no one has proposed it already.