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This took a study

We're taking this Nielsen research to its logically irrational extent and crowning the 2012 Belk Bowl the hit of the postseason. (AP) We're taking this Nielsen research to its logically irrational extent and crowning the 2012 Belk Bowl the hit of the postseason. (AP)

Impressive science-doing by the folks at Nielsen, who've determined that the more people are talking about a television show, the more people might tend to be watching that show:

By analyzing Tweets about live TV, the study confirmed a relationship between Twitter and TV ratings. It also identified Twitter as one of three statistically significant variables (in addition to prior-year rating and advertising spend) to align with TV ratings.

Honestly, we could've told them as much by pointing them to our Twitter feed during the Belk Bowl:

https://twitter.com/slmandel/statuses/284465464564920320

https://twitter.com/martinrickman/statuses/284466232810426368

https://twitter.com/MattRHinton/statuses/284464694423609344

https://twitter.com/ShutdwnFullback/statuses/284494793235652609

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