UNSUPPORTED BROWSER
Campus Union

Cal Bears unveil new logo, uniforms

cal-logo

By Zac Ellis

It's a new era for Golden Bears football, and by the looks of it, things could get very growly. Athletic director Sandy Barbour unveiled the school's new supplemental logo for all 27 of its athletic programs at a university press conference on Wednesday, and it will adorn the team's revamped uniforms for the 2013 season, along with new lettering.

While this bear looks mighty fierce, several SI.com staffers have a few complaints. In no particular order:

Cal claims to be the Golden Bears, yet the logo on the shoulder (below) looks very much like a black bear. Come on, Berkeley folks. You're better than that.

The new logo looks kind of like a furry igloo, only with an angry bear face and claws. Look at it.

This was not selected to be the new logo, and Cal still hasn't officially changed its name to the Cal Sugar Bears.

Check out the new uniforms after the jump (courtesy of Pac-12):

bear-sleeve

Gold alternate:

gold-jersey

More Campus Union

Close

To continue enjoying content from the most trusted name is sports, please be sure to update your current bookmark.

Our updated web address is http://www.si.com.

To continue enjoying content from the most trusted name is sports, please be sure to update your current bookmark.

Just follow these 4 easy steps:

  1. Click the Chrome menu on the browser toolbar.
  2. Select Bookmarks.
  3. Select Bookmark manager.
  4. Locate your current Sports Illustrated bookmark, click the Organize menu, then select Edit. You can now easily update the web address of your Sports Illustrated bookmark.

    Our updated web address is http://www.si.com.

To continue enjoying content from the most trusted name is sports, please be sure to update your current bookmark.

Just follow these 2 easy steps:

  1. Click the Safari bookmark manager on the browser toolbar.
  2. This will open the Bookmarks Bar. In the Bookmarks Bar, select your Sports Illustrated bookmark and manually edit the Address field.

    Our updated web address is http://www.si.com.

To continue enjoying content from the most trusted name is sports, please be sure to update your current bookmark.

Just follow these 3 easy steps:

  1. Click the Firefox bookmark manager on the browser toolbar.
  2. Select Show All Bookmarks.
  3. This will open the library window. In the Library window, select your Sports Illustrated bookmark and manually edit the Location field.

    Our updated web address is http://www.si.com.
Don't Show This Again