By Zac Ellis
It wasn't too long ago that many analysts questioned UCLA's hire of Jim Mora Jr., the former coach of the Seattle Seahawks and Atlanta Falcons, in 2011. After all, Mora had very little collegiate coaching experience when the Bruins brought him in; aside from a stint as a graduate assistant at Washington in 1984, the bulk of Mora's coaching experience came on Sundays.
Mora put those concerns to rest in 2012. The Bruins went 9-5 and brought home a Pac-12 South title in his inaugural campaign. Mora's predecessor, Rick Neuheisel, went just 21-29 during his four seasons with the program.
Now, Mora has taken the next step toward winning over the Bruins faithful. The coach has been answering fan questions via YouTube over the past few weeks, and in one of his most recent set of remarks, he said he wants to eventually retire with UCLA.
I think UCLA is a destination job. I think that's how you should treat it. It's not a stop along the way. My hope is that I can retire here. Not soon, but retire here.
Meanwhile, Mora is trying to attract 50,000 fans to the Bruins' spring game on April 27. He's been tweeting with the hashtag "#50K." Perhaps this ultra-dramatic teaser trailer will do the trick.