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Sun Belt unveils new logo, branding

Courtesy of Sun Belt Courtesy of the Sun Belt Conference

By Zac Ellis

The Sun Belt unveiled its new logo and branding on Sunday, replacing the old logo that has been in use since 1997.

After nearly a year of research surrounding "the impact, sustainability and core values" of the Sun Belt, the league also released "Together We Rise" as its new mantra.

“The unveiling of our new logo comes after months of review of how we wanted to express the ‘new’ Sun Belt Conference,” said Sun Belt Conference commissioner Karl Benson in a release. “It is a very exciting chance for us to display the opportunity and optimism that exists in the Sun Belt Conference as we move forward.”

The Sun Belt partnered with SME, Inc., a strategic brand development firm that also helped re-brand the Pac-12 and Big Sky. The new logo centers around the sun, "which a powerful and iconic expression for the conference that suggests unity, strength, promise and ambition."

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