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EA Sports to lose Pac-12, SEC, Big Ten and probably more in licensing deals

By Martin Rickman

First, the NCAA decided to walk away from its EA Sports trademark licensing deal. Then the SEC did. Now, the Pac-12 and Big Ten are following suit. It's only a matter of time before other conferences make their moves, but presumably league officials have to discuss the issue first, and sometimes getting people on a conference call is tough, what with using a code and finding a time when everyone isn't blocked off on their calendars and all.

The courts were sure to come next, and conference commissioners are not stupid. They realize it's more responsible to make pragmatic moves rather than reactive ones:

Staples has mentioned before the plaintiffs in the Ed O'Bannon v. the NCAA case think they have enough evidence to win. It seems various conferences aren't taking any chances.

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