The answer is probably an easy one. Forget the targeting rule as written, this is intent to injure another player (In this case, the other player at risk of being injured was Iowa State defensive back Deon Broomfield) and should be grounds for ejection. There's no excuse for a play like this from Texas wide receiver Mike Davis in the Longhorns' game against Iowa State.
And most of the Twitterverse seems to agree:
I've seen the Mike Davis "block" a few times now. It's cheap. It's dirty. It's worthy of a suspension. Nothing more to it. #Texas
Mike Davis should have been ejected for that. Good gosh.
what the hell, Mike Davis
— edsbs (@edsbs) October 4, 2013
oh, and sucker move from mike davis there. yikes, man.
— Bomani Jones (@bomani_jones) October 4, 2013
What in the world was Mike Davis doing there? That cheap shot should be called targeting ... of the knees.
— George Schroeder (@GeorgeSchroeder) October 4, 2013
That was worse than any targeting play I have seen this year. And no ejection.
— Cecil Hurt (@CecilHurt) October 4, 2013
Why was Mack so upset about a penalty on one of his players for one of the dirtiest plays you'll ever see?
— Smart Football (@smartfootball) October 4, 2013
Big12 league office - do your job. Suspend Mike Davis for RRR. Take a freaking stand against this nonsense. — Bleacher Report CFB (@BR_CFB) October 4, 2013