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Auburn's Gus Malzahn eyes trademark on 'Hurry Up No Huddle' phrase

Gus Malzahn's Auburn team has only one loss. (Wesley Hitt/Getty Images) Gus Malzahn wrote a book about his offensive philosophy as an Arkansas H.S. coach. (Wesley Hitt/Getty Images)

Auburn's up-tempo offense is a trademark of Gus Malzahn's coaching style. Now, the coach is working to land an actual trademark for a phrase that best describes his offensive philosophy.

Jon Solomon of the Birmingham News reports that Malzahn's Arkansas-based company HUNH, LLC has filed an application to trademark the phrase "Hurry Up No Huddle." The phrase has been sold on T-shirts in an Auburn bookstore.

As a high school coach in Arkansas, Malzahn wrote a book entitled, ""The Hurry-Up, No-Huddle: An Offensive Philosophy."

According to Solomon, all of Malzahn's personal endorsement rights are assigned to Auburn for the duration of his coaching tenure in exchange for $900,000 per year.

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