SEC fans might notice something different during their college football games next season: more music.
Beginning in 2014, SEC stadiums will be allowed to blast music in between plays during games. Georgia athletic director Greg McGarity told the Athens Banner-Herald the league has relaxed its music policy to cultivate the atmosphere for fans. McGarity is a member of a group of SEC administrators that studies marketing and promotions for its events.
Schools were always allowed to use their bands to pump up the crowd in between plays, but the SEC will now allow music to be played through stadium speakers during drives. McGarity said the policy opens up the possibility of music on big third-down plays and other important moments in the game, something other conferences already do.
McGarity used the example of Georgia's opening game at Clemson in 2013.
“They were able to do things in the ACC that we were not in the SEC,” McGarity said. “The rules have changed now for 2014 where we’re able to utilize songs and music up until the point when the quarterback gets over the ball. That’s a big change in the in-game atmosphere.”Student attendance has been a major issue at many SEC schools in recent years, and McGarity said he hopes policies like this will have a positive impact on fans.