Brad Popkin
Thursday June 5th, 2014

There is no other sporting event like the World Cup. Soccer’s spectacle under the brightest lights and loudest fans begins June 12th in Brazil.  Leading up to the World Cup, on June 5, Beats by Dre released a feature film aptly-named The Game Before the Game, which highlights the phenomena of mentally preparing yourself for the spotlight. A few weeks prior, they released their latest edition of luxury style headphones, the Beats Solo2.

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Music is an amazing tool when it comes to having a calming effect leading up to game time. If playing under bright lights with the screaming, and sometimes rabid, fans of Brazil and other nationalities doesn’t give you goose bumps then I don’t know what will. Beats by Dre, which began in 2008, has made great strides in the music industry. Since their inception, they’ve set the standard in sound, amassing a total of over a dozen headphones, earphones and speakers. They were also recently bought out by Apple, Inc. for roughly $3 billion. 

The cheers and boos might be deafening, but that doesn’t mean that your ears have to bear it. The Beats Solo2 features increased clarity and a more dynamic, wider-range of sound. Whether your name is LeBron James, also featured in the film, or just your average joe; these headphones make you feel like royalty. The Solo2 comes equipped with the most flexible headband yet, curved like never before. The earcups, made with premium material, dissipate heat, minimize sound leakage and pivot easily for the most relaxing playback possible. One of the best features of the Solo2 is the color-matched RemoteTalk cable, which allows you to adjust volume, change songs and answer calls without touching your device.

The short film released today features soccer stars Neymar Jr., Luis Suarez, Chicharito and a suite of other players and celebrities. Beats’ new release is front and center featuring the blaring music of Jamie N Commons “Jungle”.  However at the heart of the commercial is a story of sacrifice, dedication, pressure and strength. Each players’ road to the World Cup is distinctly told through voice, imagery and symbolism.

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Mexico’s Chicharito begins his quest for glory by praying on his knees, a ritual instilled in him as a young boy by his father. Luis Suarez kisses both names of his son and daughter on his wrist for good luck, but Neymar’s story is the overarching narrative on display throughout the feature. From the on-set, the audience is treated to a private conversation between Neymar Jr. and his father who is talking to him about the importance of the day, which has come. What follows is a heartfelt, inside look into what the world’s premier athletes go through in preparation for such a celebrated event.

Music is an art form and skill is derived from art. The game of soccer is very precise, like art, and requires attention to detail. Make one mistake and your team could be forced to sit and wait before having another opportunity in four years. With the film's release and the upcoming World Cup, both Beats by Dre and the sport of soccer are ready to take the world by storm.

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