Thursday June 12th, 2014

While LeBron James is looking to bring his team to the next level during Game 4 of the NBA Finals, Beats has released its newest game changer. The company unveiled the Powerbeats2 on Thursday, its first wireless earphones designed for athletes and inspired by King James himself.

Available in black, red and white, the Powerbeats2  have a range up to 30 feet, allowing the user to workout freely, without being tethered to a phone or device. The IPX4 sweat and water resistant earbuds also feature a six-hour playback on a fully charged battery, and promise to be lightweight, comfortable and secure during even the most rigorous workouts because of flexible earhooks and a shortened, wrap-around cable.

“There's nothing else out there that delivers this brand of high quality sound during an intense workout, and the new Powerbeats² Wireless take it to a whole new level," said James, co-creator of the earphones. "Music is one of my main motivations when I work out, and I know others can relate because music takes people to a different place that inspires more energy and focus. Ultimately, music and athletic performance are one, and through this partnership with Beats, we continue to push that envelope in every way possible."

The Powerbeats2 join the Beats family of more than a dozen headphones, earphones and speakers, including the recently released Beats Solo2 headphones, just a few weeks after Apple, Inc. confirmed it was buying the company for $3 billion. The new earphones also allow users to make and answer calls, and Beats says that a 15-minute charge via USB will provide an extra hour of playback.

The Powerbeats2  wireless earphones will retail for $199.95 at at select stores in June 2014, and will hit shelves at all stores in July 2014. 

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