Adidas Covered Lionel Messi in Lights and Set Him Loose, to Mesmerizing Effect

In an effort to promote adidas’ Lionel Messi collection, the kicks-makers adorned the Argentinean soccer star with a LED light suit, illuminated adizero f50 boots, and a glowing soccer ball. Shooting at 1,000 frames per second in a Barcelona studio, we get to see the movement of Messi—including his touch on the ball—tracked by the “echo effect” of the lights.