Wednesday August 7th, 2013

In an effort to promote adidas’ Lionel Messi collection, the kicks-makers adorned the Argentinean soccer star with a LED light suit, illuminated adizero f50 boots, and a glowing soccer ball. Shooting at 1,000 frames per second in a Barcelona studio, we get to see the movement of Messi—including his touch on the ball—tracked by the “echo effect” of the lights. With Congorock’s "Ivory" as the score, it's about as beautiful as the beautiful game has ever been.

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