Gillette Has Turned NFL Weight Room Sounds into Beautiful Music
Gillette has teamed up with Eternal Sunshine of the Spotless Mind director Michel Gondry and former LCD Soundsystem member Phil Mossman for a new ad that turns the sounds created by NFL players like BenJarvus Green-Ellis and Champ Bailey in the weight room into a "training track".
The clip serves as a culmination of the shaving company's preseason video series which followed the players through training camp.
Gondry and Mossman presumably left the endless talk of protein powders and max-outs that fill most gyms on the cutting room floor, when creating their training symphony. [AdAge]