In his big interview with FOX's Jay Glazer, Richie Incognito tried to prove the abusive texting with Jonathan Martin was a two-way street, citing a time Martin sent him, "‘I will murder your whole effing family."
Martin's attorney, David Cornwell, responded by posting the real text from Martin to Incognito, which turned out just to be the stupid dog meme pictured above.
This weird intersection of lowest-common-denominator internet humor and serious NFL news, however, left many confused in the wake, particularly sports media members completely confounded about what a meme is:
Then you had the Dolphins fans who were unable to comprehend how a stupid meme is different than a vile death threat:
And the the just plain confused...
Another thing we can all thank Richie Incognito for: the proliferation of this stupid joke format.