When gun company Daniel Defense attempted to purchase Super Bowl air time for the above commercial, they were informed by FOX that it could not air because "Firearms, ammunition or other weapons are prohibited" by NFL rules. Subsequently, the gun manufacturer behind the DDM4 assault rifle line tried to argue that since various camping stores are allowed to advertise, they should be permitted to proceed because they have a brick-and-mortar store that does not exclusively sell weapons.
They even said that they would replace the assault weapon logo at the end of the commercial with an American flag, to no avail.
Of course, whichever marketing guy at Daniel Defense came up with this "submit a likely-to-be-rejected ad and then release it anyway" strategy deserves a raise. We're just your pawns, Daniel Defense.