The Weather Channel is preparing an all-out media blitz for Super Bowl XLVIII in New York, which they have dubbed the "Weather Bowl."
With so much hand-wringing about potential snowstorms and cold weather at MetLife Stadium, the Weather Channel is positioning itself as the go-to source for Super Bowl forecasts with coverage of possible storms as well as features on which teams and players are best suited for the conditions. The station's over 200 weather analysts will also weigh in on travel times for spectators, and how the elements may affect this year's halftime show.
In other words, they're setting themselves up for hilariously overproduced day of covering the inevitable "sunny and clear." [AdAge]