Brendan Maloy
Wednesday February 5th, 2014

(via @Royals) (via @Royals)

The Kansas City Royals are killing the billboard game with their newest ad campaign.

The newly unveiled sign features Alex Gordon sliding headfirst and taking the sign down with him while the team's "Be Royal" slogan floats above his head.

Kansas City had a similar pair of signs last year with James Shields hurling a ball across the interstate to catcher Salvador Perez.

[SB Nation]

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide - from Peter King, Tom Verducci, Lee Jenkins, Seth Davis, and more - delivered straight to you, along with up-to-the-minute news and live scores.