Takeru Kobayashi and the New York Cosmos used to both be a lot bigger in New York. The former was the competitive eater who came out of nowhere to dominate the annual Nathan's hot dog eating competition. The latter brought Pelé and Beckenbauer to the United States.
Well, now they're both back in a big way, with the Cosmos fielding a team in the North American Soccer League and Kobayashi pranking the Cosmos in Buffalo Wild Wings. The genius of this prank is how Kobayashi starts in first gear, very slowly ramping up and freaking out his opponent.