Brand Keys recently released the results of their study on the most loyal hockey fan bases. Loyalty can be a point of pride for many sports fans -- it means you stick with what you love through good times and bad. It also makes you more susceptible to buying stuff with your team's logo on it, which is why Brand Keys was really interested in getting this data.
Whether you think fan loyalty is brag-worthy or an awful symptom of the rampant consumerism perpetrated by sheeple in our society, here are the results of Brand Keys' study:
1. Chicago Blackhawks
2. New York Rangers
3. Boston Bruins
4. San Jose Sharks and St. Louis Blues
5. Pittsburgh Penguins, Detroit Red Wings, and Philadelphia Flyers
And in case you want to know who the least loyal hockey fans are:
30. New York Islanders
29. Columbus Blue Jackets
28. Phoenix Coyotes and Winnipeg Jets
27. Buffalo Sabres
26. Tampa Bay Lightning
[Brand Keys via Forbes]
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