Brendan Maloy
Friday June 6th, 2014

(Harry How/Getty Images) (Harry How/Getty Images)

With all of social media abuzz with hot takes on LeBron James cramps, Kobe Bryant decided to jump into the fray by pushing his own sports drink, Body Armor, and calling for an end to Gatorade's sideline hegemony.

Also on Extra Mustard: Twitter Ruthlessly Mocks LeBron's Cramps

Pro and college players should be allowed to CHOOSE what sports drink hydrates them the best and not be FORCED to drink LEAGUE SPONSORS.#AthletesChoice 2 much on the line for cramping#UpgradeYourSportsDrink @drinkbodyarmor#AthletesFirst

Because a lack of sports drink variety is the most pressing issue facing college athletes today.

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide - from Peter King, Tom Verducci, Lee Jenkins, Seth Davis, and more - delivered straight to you, along with up-to-the-minute news and live scores.