An bar in Galway, Ireland thought they had a pretty clever World Cup promotion, offering a Brazilian-made Brahma beer and Germany's Erdinger for €4 each and dropping the price of each country's brew by 50c for every goal.
Germany's first half scoring barrage sent prices into a tailspin, much to the delight of patrons and the horror of management.
It's now 50c pints of Erdinger in the Roisin Dubh after "price of pint reduced every time Germany score" deal goes amazingly right/wrong. — Una Mullally (@UnaMullally) July 8, 2014
Galway friends! Its 50c a pint of Erdinger in the Roisin right now after their 50c off a pint for every German goal disaster. Get down! — James Carpenter (@CarpoCarp) July 8, 2014
It is too bad the promotion was all the way in Ireland, as the people of Brazil could have used a few drinks after the game.
Also on Extra Mustard: Brazilian brewery is selling beer made from ingredients grown on soccer pitch for World Cup