Louisville is celebrating joining the ACC in very Kentucky fashion. Starting Friday, you can buy a bottle of Maker's Mark bourbon emblazoned with face of Cardinals athletic director Tom Jurich, the school announced.
Jurich joins Louisville basketball coach Rick Pitino and former Cardinals football coach Charlie Strong in having custom Maker's Mark bottles. Of course, Maker's Mark doesn't play favorites when it comes to the UofL-UK rivalry. They also produced a commemorative bottle in honor of the Wildcats' 2012 NCAA championship.
Proceeds from the sale of the 8,500 bottles will go toward building a new academic center on UofL's campus, so that when students aren't drinking they can study in the building built by bourbon.
- Dan Gartland