The team has not even played a down of preseason football yet, but the Dallas Cowboys are confident enough to have printed up and shipped tickets to the team's playoff games to season ticket holders.
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The reason for the move is not just Jerry Jones bravado though, it is to prevent a situation like the Green Bay Packers had last playoffs when they had trouble selling out Lambeau Field for a home game, according to ESPN's Darren Rovell.
"Doing this is smart because the team has less people to call after the team clinches because so many will be automatically charged," said Patrick Ryan, co-owner of Houston-based The Ticket Experience, who owns seats for the Cowboys as well as 17 other NFL teams. "They then have less tickets to move during the public on sale because season seat holders will have already taken up so much of the allotted inventory."
An unintended advantage of the move is that should the Cowboys fail to make the playoffs, their season ticket holders can likely sell the useless tickets on eBay to Cowboys haters, who will happily snap them up.