The New York Jets are accepting fan submissions to be the new leader of their famed J-E-T-S chant for the upcoming season.
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For years the battle cry had been led by team superfan Fireman Ed, but he stepped away from the duty before the 2013 season and the team began a new system where each side of the stadium was assigned a letter to yell during the chant.
Now the team wants season ticket holders to submit short videos of them leading the chant and they will choose a different fan for each home game to spearhead the iconic cheer.
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The team's senior vice president of marketing and fan engagement, Seth Rabinowitz, said the idea for a new leader came from the fans themselves.
“This idea was really borne out of feedback from season ticket holders. We’ve been, through a variety of different forums, approached by season ticket holders over the past year or so and there was a variance of the same theme: ‘What can you do to help us keep the chant going?’“