Members of FIFA's executive committee, along with other international soccer officials from the nations competing in the 2014 World Cup, received the $26,400 watch as part of a gift bag sent out by the Brazilian soccer federation before the tournament. But the expensive watches exceed the gift guidelines and FIFA has set an Oct. 24 deadline to send the watches back or else face a disciplinary hearing.
Parmigiani has worked with the federation, known as the CBF, since 2011 and even has a line of watches inspired by the South American nation's team. According to the company's brand manager, Emilie Jacquot, the watchmaker's website has never had so much traffic.
- Brendan Maloy