Auburn, with good reason, is a football school. So the Tigers' basketball coach, Bruce Pearl, is going to have a hard time drumming up interest in his team.
The Tigers haven't had a winning season in five years, and haven't made the NCAA Tournament in 12 years. The football team, meanwhile, is the reigning SEC champion.
Pearl, along with the school marching band and cheerleaders, barged into a class at Auburn to tell everyone to go to the Tigers' midnight madness pep rally, appropriately called "Pearl Jam."
The class Pearl busted into was in the middle of a discussion about branding. Hopefully he stuck around to get some tips on how to brand his team as something other than thoroughly mediocre.
- Dan Gartland