New York Knicks' Iman Shumpert's latest rap track "#How2Hate" takes a few shots at New York City hip-hop radio personalities Charlamagne Tha God and DJ Envy.
"I feel that when cameras are rolling Charlemagne and Envy will say anything for ratings and then behind the scenes will try and whisper that it's just a job and they don't mean any harm," Iman says.
"But they stated some things on the radio that I felt were detrimental to my brand so I will defend my brand."
A rap beef loses a bit of its luster when it is being waged in the name of "my brand."
- Brendan Maloy