The UCLA Bruins and USC Trojans take the field on Saturday for the latest clash in their rivalry. Unfortunately, UCLA wasn't able to hold its traditional bonfire before the USC game because of protesters on campus. But that didn't stop Bruins head coach Jim Mora Jr. from pumping up the crowd.
Mora got ahold of a microphone and addressed the crowd with a motivational speech.
He started off strong and was able to censor himself as he said, "We don't need a freaking fire." But then the F-bomb followed from Mora and UCLA went crazy.
Clearly, Mora is too cool for the rules of decorum that govern the rest of society.
The next task for No. 11 UCLA (8-2) will be to knock off No. 24 USC (7-3) on Saturday at the Rose Bowl.
- Josh Sanchez