Friday December 12th, 2014

Kobe Bryant called out his Los Angeles Lakers teammates during practice on Thursday, calling them "Soft as Charmin" among many other, far less printable things.

Charmin's social media team immediately fired up their Twitter to capitalize on the most publicized tirade, and they came up with a pair of great responses.

Man arrested for stealing 7,500 pairs of LeBron Nikes

It is a shame they had to ruin those perfectly good tweets with the world's grossest hashtag, "#tweetfromtheseat."

Brendan Maloy

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide - from Peter King, Tom Verducci, Lee Jenkins, Seth Davis, and more - delivered straight to you, along with up-to-the-minute news and live scores.