Humans need liquid to survive, but after thousands of years subsisting on woefully pedestrian drinks like water, many have begun to seek out more exotic and flavorful alternatives.
LeBron James' wife Savannah plans to capitalize on this growing thirst by opening a second branch of her cold-pressed juice shop, the Juice Spot, in Cleveland.
James himself first broke the news, tweeting out a picture two of his favorite juices before the Cavaliers' game against the Atlanta Hawks.
Soon after LeBron's post, the Juice Shop followed up to let Cleveland know it would soon be able to enjoy the same juices as the King.
LeBron and the Cavaliers lost to the Hawks, 127-98, the team's worst loss so far this season. Despite James' much-heralded return to Cleveland, the Cavaliers have a 15-10 record, and are fifth in the Eastern Conference.
The Juice Spot hasn't revealed a location or opening date for its Cleveland store. Even though the shop was well received in Miami, its success in Cleveland, much like LeBron's, is no slam-dunk.
- Christopher Woody