Goodyear checked the tires of all cars parked at the Cotton Bowl
Cotton Bowl sponsor Goodyear decided to do more than just put up a few banners at the stadium for Thursday's game between Michigan State and Baylor.
The tire company went the extra mile by measuring the wear on the tires of every car parked in the stadium's lots and placing the results, along with a coupon for new Goodyear tires, under each windshield wiper
As fans left the stadium after watching Michigan State's thrilling, come-from-behind victory over Baylor, they discovered the measurements on their cars.
- Brendan Maloy