In a first-of-its-kind venture for both entities, Friskies and BuzzFeed have created a Super Bowl commercial. It's the first time the cat food company has advertised during the Super Bowl, and the first commercial created by BuzzFeed.
The 60-second spot continues the companies’ “Dear Kitten” Web series and features a familiar theme—a crotchety older cat imparting advice on how to watch the big game to a younger kitten.
The ad will be limited to just three markets—Los Gatos, California; Kitty Hawk, North Carolina; and Pawnee City, Nebraska. Catch the theme there?
A sixty-second version of the ad will air in those markets, but a three-and-a-half-minute cut is available online.
- Phil Watson