Nationwide Insurance aired an ad during the first half of the Super Bowl that shocked many fans.
The commercial, titled "Make Safe Happen," cut to a line saying that the "No. 1 cause of childhood deaths is preventable accidents."
The company also aired an advertisement during the Super Bowl that included "Mindy Project" star Mindy Kaling.
That ad begins with a scene showing Kaling's failed attempt to hail a cab in a city. It's then explained how Kaling came to believe that she could be invisible.
"After years of being treated like she was invisible, it occurred to Mindy she might actually be invisible," the narrator says.
Kaling then begins doing things that would be practically impossible for any "visible" person to replicate, including stealing a man's food and walking through a car wash.
Near the end of the ad, Mindy approaches a table at which several people are sitting and the narrator says, "But Mindy was actually not invisible."
The ad closes with the hashtag #INVISIBLEMINDY set under Nationwide's logo.