A new commercial featuring FC Barcelona has been launched to kick off a second campaign in the three-year partnership between the Spanish La Liga club and Qatar Airways.
The new spot features club stars Lionel Messi, Neymar, Gerard Pique, Andres Iniesta and Luis Suarez traveling to various far-flung locations including the Maldives, Dallas, Paris and Seoul.
Set to be aired in three languages – English, Arabic and Catalan – the humorous commercial features Messi as a martial arts master, Pique as a mime and Neymar on horseback.
The first ad – the most watched Barcelona video on Youtube – depicted the imaginary land of FC Barcelona, where Pique works as a customs official, Iniesta uses his footwork to help paint a mural and Messi puts his talents to work as a football instructor.
- Phil Watson