Thursday April 16th, 2015

Virgin Group founder Richard Branson was used as a bowling ball by the Chicago Bulls' Benny The Bull during Wednesday night's regular-season finale against the Atlanta Hawks.

Hilariously, Branson—who seemed pretty fired up for the opportunity—wiped out at the end. He only got two pins, though.

LeBron James jokes Kevin Love should be MVP, laughter ensues

Branson, a noted thrill seeker, reportedly refused to wear a helmet.

Watch: Knicks fan hits half-court shot, wins $10,000

The Bulls won 91–85 at the United Center to clinch the Eastern Conference's third playoff seed.

[h/t @_MarcusD_]

Mike Fiammetta

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