Virgin Group founder Richard Branson was used as a bowling ball by the Chicago Bulls' Benny The Bull during Wednesday night's regular-season finale against the Atlanta Hawks.
Hilariously, Branson—who seemed pretty fired up for the opportunity—wiped out at the end. He only got two pins, though.
Branson, a noted thrill seeker, reportedly refused to wear a helmet.
The Bulls won 91–85 at the United Center to clinch the Eastern Conference's third playoff seed.
- Mike Fiammetta