Just a few months after Gatorade remastered its original "Be Like Mike" commercial to commemorate the company's 50th anniversary, Michael Jordan is narrating the sports drink's latest commercial.
Gatorade has been infatuated with sweat for years. Its commercials have consistently featured black-and-white images of athletes dripping a red, blue or yellow-colored sweat to emphasize how important the drink is to athletes' training regimens.
During last year's football season, Gatorade released a "sweat it to get it" campaign with Cam Newton and Peyton Manning.
The new commercial narrated by Jordan is therefore appropriately titled, "We Love Sweat."
The company is currently running a promotional series on sweatwiththebest.com that runs through Sept. 30.
- Jake Fischer