Today in “brands doing things that we hate but secretly love:” New England Patriots tight end Rob Gronkowski and Boston Red Sox slugger David Ortiz have paired up for a music video to sell Dunkin' Donuts iced coffee.
Warning: it's surprisingly catchy.
The song is titled, “Sippin,” and it, naturally, features Gronk and Big Papi sippin’ iced coffees by the pool. There’s also an iced coffee mascot rocking out with a guitar.
The song’s surprising–and thusly dangerous—catchiness is owed to the effort the two New England sports stars put in. This certainly isn’t the first time we’ve seen Gronk poolside this summer season, but he looks genuinely content helping Dunkin' Donuts move some more drinks.
And Big Papi? He's always fun—and down to help the coffee giant sell some product.
- Mike Fiammetta