Nick Kyrgios's fans back in Australia put together an odd show of support for the tennis star as he prepared for his Round of 16 match against Richard Gasquet on Monday.
Kyrgios got a message from a fan on Facebook promising the world No. 29 that he would cover his face in Vegemite if he got a response.
The offer was too goo to pass up, and Kyrgios responded, promising to post a photo on his page, which set off a new trend among Australian tennis fans of putting the country's beloved vegetable paste all over their faces to show support.
While Kyrgios's idea is funny as a concept, the photos show it may not have been the best of ideas, as some pointed out on Twitter.
My 2 pence on the Kyrgios thing:— Blue Clay Tennis (@BlueClayTennis) July 5, 2015
Dumb, uncomfortably close to blackface, but no malintent; no one trying to assume/degrade "blackness."
It turns out the vegetal facemasks were not enough, as Kyrgios fell to Gasquet on Monday morning in four sets.