Former NHL coach Mike Keenan is over in Russia now, coaching Metallurg Magnitogorsk and starring as a communist revolutionary in his team’s commercials.
Keenan, dressed as Russian Communist Party founder Vladimir Lenin, stars in a silent movie-style ad promoting Metallurg’s upcoming season. Keenan’s assistants play his fellow revolutionaries and watch as Keenan scribbles down plays and sticks them on a bayonet. It’s really something.
In this case the ultimate goal is not the uprising of the proletariat but rather a Gagarin Cup championship, and Metallurg won its season opener. Hockey players of Magnitogorsk, unite!
- Dan Gartland