Thursday October 8th, 2015

The city of Cleveland has not won a major professional sports title since 1964 and a new commercial may reveal why, as it appears the Cavaliers are hoping to find a championship by wandering through the desert. 

• LeBron James took a selfie with fans during preseason game

The new commercial is for TNT’s coverage of the upcoming NBA season and features LeBron James, Kyrie Irving and Kevin Love as steampunk explorers looking for the Larry O’Brien Trophy.

Slam Magazine has a look behind the scenes of the “Quest” commercial, with the team’s Big Three talking about how the commercials theme fits their own feelings about the upcoming season after falling to the Golden State Warriors in last year’s finals.

SI Apps
We've Got Apps Too
Get expert analysis, unrivaled access, and the award-winning storytelling only SI can provide - from Peter King, Tom Verducci, Lee Jenkins, Seth Davis, and more - delivered straight to you, along with up-to-the-minute news and live scores.