Friday November 20th, 2015

Derek Jeter is denying a Swedish underwear company’s claim that he backed out of an agreement to market the product when he found out 50 Cent was involved in the brand, for fear it would make the brand seem “too urban.”

TMZ first reported the comments from the CEO of Frigo, who claimed that Jeter’s action put him breach of contract. The celebrity gossip site also reported the Swedish luxury underwear manufacturer is suing the former Yankees captain for $5 million.

On Thursday, Jeter released a statement saying he was unaware of the lawsuit and denying the allegations from CEO Mathias Ingvarsson, according to the New York Daily News.

• Men’s Style Q&A: Staying stylish in the cold

“As a major investor, current stockholder and lender to the Company, I am disgusted by [Company CEO Mathias] Ingvarsson's decision to make these false allegations against me in the press, instead of attempting to work out our business dispute in private. ... I facilitated the introductory meeting between 50 Cent and the company, so it makes absolutely no sense that I would object to 50 Cent being a Frigo brand ambassador or think that 50 Cent is ‘too urban’ for the brand,” 

50 Cent responded to the initial report by posting a picture of Jeter to his Instagram account and renouncing his Yankees fandom in a since deleted Instagram post.

– Brendan Maloy

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