Monday December 7th, 2015

LeBron James has his own shoes, television show, logo, and even his own flavor of Sprite, but now he is branching out with his own font.

According to Wired, James’s typeface was created on commission from Nike by Sawdust, who has previously drawn letter sets for Kobe Bryant and Kevin Durant, and is inspired by the sportswear giant’s logo for LeBron’s shoes and clothing line.

• Watch: Young fan loses his mind after receiving Stephen Curry’s autograph

via Sawdust
via Sawdust

While it may seem like an over-the-top piece of marketing for the Cavaliers superstar, the font does look far nicer than his boss Dan Gilbert’s preferred comic sans font.

– Brendan Maloy

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