Friday January 15th, 2016

LeBron James is expanding his media empire while also working towards his third NBA title, as CNBC recently announced that SpringHill Entertainment, a production company run by James and manager Maverick Carter, will be debuting a reality series on the channel.

Cleveland Hustles will focus on struggling businesses in Ohio with James not only producing but also appearing on the show as a mentor for the show’s subjects, according to The Hollywood Reporter.

• Movie theater mozzarella sticks made Denver’s Von Miller sick

James already produces the Starz show Survivor’s Remorse and collaborated with Bleacher Report to create the video-based athlete platform Uninterrupted, and signed a content creation deal with Warner Bros. last year.

– Brendan Maloy

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