Saturday January 30th, 2016

James Harden’s beard has a mind of its own.

Literally, in this new Trolli TV commercial announcing the Rockets superstar’s new partnership with the candy brand.

 James Harden :: Courtesy of Trolli
James Harden :: Courtesy of Trolli

 James Harden :: Courtesy of Trolli
James Harden :: Courtesy of Trolli

The beard appears sans Harden and discusses the new partnership with Trolli’s Sour Bright Crawlers, cracks jokes about sneakers, and proves (or disproves) that one can eat without a mouth.

The commercial debuts on-air Feb. 3. The beard it (him?) self will be taking over Trolli’s Twitter and Snapchat accounts.

Come spring, Harden and Trolli will debut “Weird Beards,” gummy candies which are...exactly what you imagine they are.

And for the record, Harden says he eats them one color at a time, one half at a time, to make them last longer.

 James Harden :: Courtesy of Trolli
James Harden :: Courtesy of Trolli

 

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