Sunday February 7th, 2016

As part of its new “Find Your Magic” campaign, Axe released a 30-second spot for Super Bowl 50 between the Carolina Panthers and Denver Broncos, which emphasizes male empowerment in the name of its grooming products.

The ad features men of all ages, types and mindsets, with examples including a man dancing in a wheelchair, another strutting in high heels and yet another loving on his two cats.

The spot is meant to juke stereotypes and highlight the not-so-traditional Axe commercial stars for the sake of displaying a 21st century take on masculinity.

See Axe’s 2016 Super Bowl ad below.

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